Walk Her Walk.

I chose this as my eighth work of the week because first of all OKGO is talented, and this seems to be the incredibly well choreographed and timed. They even do like flip book animation, as pictured above, which I still can't fathom how they timed the page flipping with the slow-mo properly—either a lot of math or trial and error—anyway it's amazing. And secondly, Morton Salt? Who knew they needed/wanted/would make an ad. I guess that's why they did, I mean they said it was to reach millennial so I guess they succeeded. My friend even brought this up to me out of the blue.

I know they're targeting millennials, because they said so when questioned by Adweek and I have to say they chose well. OKGO is well known by just about everyone my age and even older, so really millennials right on the head. I have to say I like there videos much more than their music, the visuals are stunning.

I also know that their objective was to help "Morton to connect with consumers on a more emotional level," because their director of communications and corporate brand strategy Denise Lauer said so to Adweek. They wanted to distance themselves from the idea that salt is a commodity as it is often thought of. So they must've imagined what better way to build brand equity with millennial than sponsor some of their favorite short content?